Loose Juice

I wanted a vintage safari feel to it while still keeping it crisp and bright. It’s a playful monkey with an orange peel in it’s mouth and silly banana eyes. I think there is something a little off about the composition with the text. I need to learn illustrator a little better so it is easy for me to group things and tilt and change sizes to make the composition better. But overall I like it and think it would look especially good as a kid’s juice box design.

I started with brainstorming words and sketches on paper. I applied a scamper technique for each new idea. I played with sketches in photoshop for a while as I’m extremely comfortable with it. I realized what I was supposed to be designing was a fruit juice packaging, not a logo. So I went back to my sketch pad and came up with the monkey idea I used as my final project.


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