Create two consumer profiles for a fictional client. You are free to choose the client and the product. List the things that you think are important to include in a consumer profile and show your research.
Both my consumer clients love plants, believe in energy and are spiritual to an extent, and love decorating their home with affordable, hand-crafted pieces that breathe the loving energy in which they were made.
Inspiration for my fictional client: https://www.instagram.com/make.e/
That instagram account is where I collected most of my information about her as a business owner, my inspiration for my fictional client and what her audience would value when purchasing from her. Emily is a mum of 2 and has her own business selling a collection of things from crocheted clothing and bags to crystals to kits for burning sage and other witchcraft related items.
Photos are from freepik.com which I subscribe to.