A 100 lb. text is usually the optimal pick if you want a high-quality look at a reasonable price. So that’s what I’ve chosen.

Saddle stitching refers to the method of binding where the pages are gathered together, folded and stapled along the crease, from the outside, to create a book which is what I’ve chosen. It’s great for small booklets and brochures.

Uncoated paper as it’s a popular trend because it’s very organic feeling and Millenials tend to support companies that are eco-friendly.

https://www.caseyprinting.com/blog/how-to-pick-the-best-paper-for-your-brochure

The green on my cover is the Spot UV Varnish.

I changed the spot colors to be:

PANTONE P 70-1 C & PANTONE P Process Black C